Applying user-centered design to stay afloat during a recession 申请以用户为中心的设计,以生存在经济衰退
Friday, May 2nd, 2008 周五, 2008年5月2日For businesses fighting the tide of the economy, spending money on user-centered design seems like an illogical thing to do.为企业争取的潮流,经济,把钱花在以用户为中心的设计好像一个不合逻辑的事。 However, that is exactly what a recent webcast from Human Factors International suggests.然而,这正是最近网上直播 ,从人的因素,国际建议。 The well-known usability company is helping businesses prepare for slow economic times by focusing on connecting with users through great design.著名的可用性公司是帮助企业作好准备,缓慢的经济时代,由侧重于连接用户通过伟大的设计。 Some of their suggestions include:他们的一些建议,包括:
- Adopt “wide-angle lens” thinking 采取“广角镜头”的思想
- Spend where it counts 花如计数
- Innovate 创新
- Align across teams 全国统一队
- Validate and measure success 验证和衡量成功
To weather a rough patch, businesses should focus on long-term goals and stay the course on projects that will extend beyond a short-term slowdown.天气一个粗略的修补程序,企业要着眼于长远目标和逗留的过程中的项目会延长超越短期放缓。 As the webcast pointed out, most recessions in recent years have lasted just 17 months or less, and many businesses have development cycles much longer than that.作为网络直播指出,大部分的衰退,近年来已持续了仅17个月或以下,许多企业都开发周期远远超过这一点。 By keeping an eye on the ultimate goal, you can ensure that you will be prepared with the best offerings once the situation improves.通过持续关注的最终目标,您就可以确保你将准备与最好的产品,一旦情况好转。
According to a recent Forrester report, top organizations across industries are spending money to improve usability and make online customer interactions more enjoyable.根据最近的Forrester报告,自上而下的组织全国产业是大洒金钱,以改善可用性和使网上客户互动,更愉快。 While it may seem counterintuitive, laying out a little money on research can make a big difference during economic times.虽然它可能看起来与直觉相违背,奠定了一点钱的研究可以作出很大的不同,在经济时代。 Unfortunately, this is often exactly where companies cut back.不幸的是,这往往正是公司削减。 However, by getting to know your customers better and investing in their needs, you can help stabilize profits and revenues by keeping loyal users and attracting new ones.然而,越来越了解您的客户提供更好的投资在他们的需要,您可以帮助稳定的利润和财政收入保持忠诚的用户和吸引新。
One sure way to avoid the pitfalls of a recession is to innovate a new product or service that gets consumers excited.一肯定的方式,以避免陷阱的衰退是创新的一个新的产品或服务得到消费者的兴奋。 Our economy is largely based on faith, and if consumer confidence increases, so does consumer spending.我们的经济在很大程度上是基于对信仰,如果消费者信心增加,那么消费。 A revolutionary new product or service can gets users buzzing and spending, and it can uniquely position your business to survive a slowdown intact.一个革命性的新产品或服务能得到用户的热闹和消费,而且可以独特的地位,您的企业生存放缓不变。
Many businesses streamline their employee structure during recessions, often with layoffs.许多企业简化其雇员结构在衰退,往往与裁员。 This does not have to be the solution if you can foster communication and organize teams to perform at a higher level.这并不一定要解决,如果您可以促进沟通和组织小组,以执行在一个更高的水平。 Just as geese fly in a V-pattern to reduce drag and improve efficiency, you can align efforts to reduce overlap and improve workflow.正如鹅飞在一个V型的模式,以减少阻力,提高效率,您可以对齐努力,以减少重叠和改善工作流程。 One way to do this is through collaborative tools like WIKIs and online document sharing.其中一个方法做,这是通过协作工具,如Wikis的和在线文档共享。 Give teams the ability and incentive to share knowledge, work together, and improve performance; this will eliminate duplicative efforts and save you money and man-hours.团队的能力和激励,分享知识,一起工作,并改善性能,这将消除重复的努力和您节省金钱及工时。
While this is an important development step for any product during good economic times, it becomes doubly useful during a recession.虽然这是一项重要的发展步骤,任何产品在良好的经济时代,它就成为双有用的在经济衰退。 Test features, gather user feedback, and apply metrics to help with future upgrades.测试功能,收集用户反馈,而且适用于数据,以帮助未来的升级。 By continually improving your service and features, you ensure that customers will continually find new value with each visit or interaction.通过不断改进自己的服务和功能,您确保客户会不断地寻找新的价值与每次访问或互动。 This builds loyalty and excitement for your product and gives users the assurance that their needs are recognized and implemented.这是建立客户忠诚度和兴奋,为您的产品,并提供给用户保证他们的需要,是承认和执行。
Though we all must make changes during an economic slow-down, it is possible and even essential to keep the value that your users require.虽然我们都必须作出改变,在经济缓慢下来,是有可能的,甚至是必须保持的价值,您的用户需要。 By thinking long-term, investing in user experience, providing innovative products, cutting down on internal overlap, and continuously improving products, businesses can ensure that a recession does not sink their prospects.由思想的长期性,投资于使用者的经验,提供创新的产品,降低对内部重叠,并不断改进产品,企业可以确保经济衰退并不击沉他们的前景。 Visit Human Factors International for more information and additional webcasts.访问人为因素,国际的更多信息和额外的在线研讨会。

