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Tags: “ marketing ”

An All New Call to Action

The CW and Unilever's Dove are teaming up to produce a marketing campaign that is the first of its kind, reported AdAge.  There will be 90 second video clips of four women's stories during the last commercial break of ... more

Get Paid for Selling Ads in Your Tweets

Jessica Vascellaro of the Wall Street Journal reports that German company Magpie & Friends has started paying Twitter users for the right to sell ads in their tweets. The system works like this.  Using an ... more

Cranial Billboards

About a month ago a Talkibie story was  posted about a man selling the t-shirt he wore as an advertisement.  Well, here's a new bizarre public relations stunt for you: "cranial billboards".  Air New Zealand ran a PR ... more

Need a Buck? Sell Your Wardrobe.

Budgets are being cut, companies are going out of business and the unemployment rate is up.  How are people expected to pay their bills in this economic depression?  Jason Sadler a 26 year old resident of Jacksonville, FL found a ... more

Digital Advertising

Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars.  Disney is a prime example of this as they promote Disney DX, a new channel that ... more

How Far Would You Go For A Whopper?

Burger King is at the forefront of marketing trends, using social networking to reach their target market.  I came across their latest campaign via an email from my sister - a Facebook request titled Whopper Sacrifice.  It contained ... more

Mobile Ad Firms in 2009: Breakout Year or Lingering Holding Pattern?

Will 2009 finally be the year in which the mobile advertising industry finally takes flight?  According to the January 2009 print edition of Mass High Tech, the answer is a firm, unwavering, definite maybe. According to the piece, industry ... more

Dead Pitchmen: Clever Marketing or Downright Creepy?

If you watched the ad you might be fooled a bit by the sound and the imagery, but make no mistake, John Lennon really was murdered nearly three decades ago in Manhattan, and that image you ... more

Ad Age Performs a Post Mortem on the MotrinMoms Debacle

Weeks after Johnson & Johnson yanked a new Motrin advertising campaign due to an online uprising, Ad Age is now questioning whether Johnson & Johnson reacted too quickly.  The “offensive” ad campaign, ... more

The Semantics Web: Better Information and Interactions Through Artificial Intelligence

Just when you were getting comfortable with Web 2.0, it’s time to start thinking about Web 3.0.  But don’t fret:  the geeks and the gurus began shaping Web 3.0 ten years ago, when Sir Tim Berners-Lee, who is largely credited ... more

Eco-Hangers: Getting the Word Out While Saving the Planet

Coming soon to a closet near you:  advertisements  on your clothes hangers.  But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States. The ... more

Now That Obama’s In, What’s Next for His Network?

During a campaign that lasted nearly two years, President-Elect Barack Obama gathered a database of nearly 3 million people who not only contributed nearly three quarters of a billion dollars to his cause, but signed up to be “agents of ... more

Scion Extends Brand Attributes Into Cyberspace

Toyota’s Scion marquee extended its brand attributes—customization, originality, modification—further into the websphere  this week by entering into an eight-week sponsorship with Kongregate, a gamer site.  According to Ad Age, Scion will sponsor Kongregate’s new Labs section, ... more

AL East Champion Rays Get Marketing Makeover – Go to ALCS

No matter what the Tampa Bay Rays do in the 2008 playoffs—and as of now, they’re set to take on the Boston Red Sox later this week for the American League Pennant, without question, 2008 was perhaps the most pivotal ... more

For Mobile Marketing, Visa Joins with Google and Android

Visa will join with Google to use its Android mobile phone operating system to offer special deals and services to its customers. In a deal that “has the potential to change the advertising model in the US,” according to ... more

Using Technology to Move Product in an Economic Downturn

These are tough economic times, especially for retailers facing recessionary forces and faltering stock prices.  To counter the economic malaise, major retailers like Macy’s are turning to store-by-store initiatives to drive sales. Coming to the rescue of large-box retailers ... more

Moore Releases Latest Film Online – Gratis

As a “gift to his fans,” filmmaker Michael Moore released Slacker Uprising, his new film, online.  The cost of the download? Nada. According to Wired—quoting the Associated Press—this represents the first major film to be released in such ... more

Paramount Banks on VooZoo to Drive Movie Sales

Everyone has a friend who can quote even the most obscure movie lines verbatim.  Now, with VooZoo, Facebook users can “quote” lines and scenes from Paramount films to their friends by sharing the actual film clip with them. Released ... more

Is Text Messaging a Direct Route to the Urban Market?

According to AdWeek’s Doug Melville, it very well may be. Melville, who sits on the Leadership Council of the Cellular Telephone Industry of America, believes that “data is becoming the new voice.”  In other words, more and more people—especially ... more

Virtual Community Does Cyber Battle over Psuedo Reality

One of the joys of watching a slasher-type horror flick is the delight you can take over your superiority to the characters on the screen:  you know not to open that closet door but they don’t; you know how to ... more

Esquire Uses E Ink to Introduce the Twenty First Century

“The 21st Century Begins Now,” hails the cover of the latest issue of Esquire magazine—only the text on this cover doesn’t just sit there.  It blinks.  And that’s not all:  the advertisement on the inside cover blinks as ... more

Making Mobile Marketing Meaningful

The latest frontier for digital marketers and advertisers is the mobile phone, and with the advent of mobile phones that act, more or less, as portable internet connection devices, never before have marketers and advertisers enjoyed such an extended reach ... more

Digital Return on Investment Better Than TV ROI, Says Kellogg

According to AdAge, in a talk at the Lehman Brothers Back to School Consumer Conference, Kellogg Co. Chief Marketing Officer Mark Baynes told the group that for its Special K brand, its Return on Investment (ROI) for online ... more

Viral targeting is YouTube’s newest star

There is no denying that YouTube is by far one of the most popular sites on the web.  Millions of viewers around the world flock to YouTube to view entertaining video clips.  The best part is the ability to not ... more

P&G explores internet buzz marketing

TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is ... more

Social networking for pets

Proof positive that if it's worth doing, it's worth overdoing:  social networking is now available for your pets!  A great number of sites are available where owners can create web pages dedicated to their cats, dogs, or other animal companions.  ... more

The web gets ready for motion comics

It's no secret that the latest Batman movie, The Dark Knight, is a runaway blockbuster. In its fourth week of release, the D.C. Comics-based thriller is still the most popular movie, and it is expected to earn close to $520 ... more

Is “clean coal” just a marketing term?

A sexy GE ad has sparked controversy and interest in what marketers are calling "clean coal". The spot features Tennessee Ernie Ford's protest song "Sixteen Tons" and attractive models posing shirtless as coal miners. A narrator asks us to, "Imagine ... more

Hallmark enters the presidential humor race

Humor and politics have always gone hand in hand. Pundits crack jokes about the candidates, late night comedy shows lampoon their mannerisms and spouses, and cartoonists draw exaggerated depictions of their statures, ears (cough*Obama*cough), and swollen glands (cough*McCain*cough). This year, even ... more

Google AdSense ready to level up

It's no secret that the valuable young male demographic has been slipping away from television advertisers for years.  The culprit: gaming.  Whether its stand alone PCs, game consoles, or massively multiplayer online games, 16 - 29 year old young men ... more

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