The CW and Unilever's Dove are teaming up to produce a marketing campaign that is the first of its kind,
reported AdAge. There will be 90 second video clips of four women's stories during the last commercial break of ...
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Jessica Vascellaro of the
Wall Street Journal reports that German company
Magpie & Friends has started paying
Twitter users for the right to sell ads in their tweets.
The system works like this. Using an ...
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About a month ago a Talkibie
story was posted about a man selling the t-shirt he wore as an advertisement. Well, here's a new bizarre public relations stunt for you: "cranial billboards".
Air New Zealand ran a PR ...
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Budgets are being cut, companies are going out of business and the unemployment rate is up. How are people expected to pay their bills in this economic depression? Jason Sadler a 26 year old resident of Jacksonville, FL found a ...
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Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars. Disney is a prime example of this as they promote Disney DX, a new channel that ...
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Burger King is at the forefront of marketing trends, using social networking to reach their target market. I came across their latest campaign via an email from my sister - a
Facebook request titled Whopper Sacrifice. It contained ...
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Will 2009 finally be the year in which the mobile advertising industry finally takes flight? According to the January 2009 print edition of
Mass High Tech, the answer is a firm, unwavering, definite maybe.
According to the piece, industry ...
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If you
watched the ad you might be fooled a bit by the sound and the imagery, but make no mistake,
John Lennon really was murdered nearly three decades ago in Manhattan, and that image you ...
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Weeks after
Johnson & Johnson yanked a new
Motrin advertising campaign
due to an online uprising,
Ad Age is now questioning whether Johnson & Johnson reacted too quickly. The “offensive” ad campaign, ...
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Just when you were getting comfortable with Web 2.0, it’s time to start thinking about Web 3.0. But don’t fret: the geeks and the gurus began shaping Web 3.0 ten years ago, when Sir Tim Berners-Lee, who is largely credited ...
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Coming soon to a closet near you: advertisements on your clothes hangers. But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States.
The ...
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During a campaign that lasted nearly two years, President-Elect Barack Obama gathered a database of nearly 3 million people who not only contributed nearly three quarters of a billion dollars to his cause, but signed up to be “agents of ...
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Toyota’s Scion marquee extended its brand attributes—customization, originality, modification—further into the websphere this week by entering into an eight-week sponsorship with
Kongregate, a gamer site. According to
Ad Age, Scion will sponsor Kongregate’s new Labs section, ...
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No matter what the Tampa Bay Rays do in the 2008 playoffs—and as of now, they’re set to take on the Boston Red Sox later this week for the American League Pennant, without question, 2008 was perhaps the most pivotal ...
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Visa will join with Google to use its Android mobile phone operating system to offer special deals and services to its customers.
In a deal that “has the potential to change the advertising model in the US,” according to ...
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These are tough economic times, especially for retailers facing recessionary forces and faltering stock prices. To counter the economic malaise,
major retailers like Macy’s are turning to store-by-store initiatives to drive sales.
Coming to the rescue of large-box retailers ...
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As a “gift to his fans,” filmmaker Michael Moore released
Slacker Uprising, his new film, online. The cost of the download?
Nada.
According to
Wired—quoting the Associated Press—this represents the first major film to be released in such ...
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Everyone has a friend who can quote even the most obscure movie lines verbatim. Now, with VooZoo, Facebook users can “quote” lines and scenes from Paramount films to their friends by sharing the actual film clip with them.
Released ... more
According to
AdWeek’s Doug Melville, it very well may be.
Melville, who sits on the Leadership Council of the Cellular Telephone Industry of America, believes that “data is becoming the new voice.” In other words, more and more people—especially ...
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One of the joys of watching a slasher-type horror flick is the delight you can take over your superiority to the characters on the screen: you know not to open that closet door but they don’t; you know how to ...
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“The 21st Century Begins Now,” hails the cover of the latest issue of
Esquire magazine—only the text on this cover doesn’t just sit there. It blinks. And that’s not all: the advertisement on the inside cover blinks as ...
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The latest frontier for digital marketers and advertisers is the mobile phone, and with the advent of mobile phones that act, more or less, as portable internet connection devices, never before have marketers and advertisers enjoyed such an extended reach ...
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According to
AdAge, in a talk at the Lehman Brothers Back to School Consumer Conference, Kellogg Co. Chief Marketing Officer Mark Baynes told the group that for its Special K brand, its Return on Investment (ROI) for online ...
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There is no denying that YouTube is by far one of the most popular sites on the web. Millions of viewers around the world flock to YouTube to view entertaining video clips. The best part is the ability to not ...
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TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is ...
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Proof positive that if it's worth doing, it's worth overdoing: social networking is now available for your pets! A great number of sites are available where owners can create web pages dedicated to their cats, dogs, or other animal companions. ...
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It's no secret that the latest Batman movie, The Dark Knight, is a runaway blockbuster. In its fourth week of release, the D.C. Comics-based thriller is still the most popular movie, and it is expected to earn close to $520 ...
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A sexy GE ad has sparked controversy and interest in what marketers are calling "clean coal". The spot features Tennessee Ernie Ford's protest song "Sixteen Tons" and attractive models posing shirtless as coal miners. A narrator asks us to, "Imagine ...
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Humor and politics have always gone hand in hand. Pundits crack jokes about the candidates, late night comedy shows lampoon their mannerisms and spouses, and cartoonists draw exaggerated depictions of their statures, ears (cough*Obama*cough), and swollen glands (cough*McCain*cough).
This year, even ...
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It's no secret that the valuable young male demographic has been slipping away from television advertisers for years. The culprit: gaming. Whether its stand alone PCs, game consoles, or massively multiplayer online games, 16 - 29 year old young men ...
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