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Tags: “ advertising ”

Can Text Messaging Help Save the Magazine Industry?

Without a doubt, one the largest high-profile industries devastated by the digital age’s Wild West atmosphere of free content is the magazine industry. It’s a shame, too, because back in the stone ages—say a generation or two ago—the magazine ... more

Unilever to Measure Mobile Coupon Use and Effectiveness

How many people in Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local ShopRite grocery store by using their mobile phone?  That’s what packaged goods ... more

Advertisers Turn to Technology to Deliver Better ROI for Ad Spending

Not so long ago—2007, to be exact—Chrysler spent $1.2 billion in US advertising, according to TNS Media Intelligence, as reported by the Wall Street Journal.  Last year the company pared down to a paltry ... more

Google Looks to Link TV, YouTube Advertising Businesses

Google is developing technology that would connect its TV advertising business to YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the Wall Street ... more

SmartReply Acquires mSnap

The mobile advertising industry is becoming more consolidated, reports the Wall Street Journal, as SmartReply, a designer of telephone and email marketing programs for retailers, announced that is acquiring mSnap, a mobile advertising firm.  ... more

Web Ad Research Program to be Funded by Google and WPP

Internet search ad behemoth Google and advertising communications giant WPP announced a $4.6 million, three year program to study the interplay between advertisements in traditional media and digital media in influencing consumer decisions, reports the ... more

Web Analytics: Making Sure Your Online Offerings Are Working for You

Basic fundamentals:  to keep moving forward in tough economic times, make sure you spend every dollar wisely.  In the nebulous world of traditional advertising, this isn’t always the easiest thing to do.  You can run ads in the newspaper, or ... more

Are Newspaper Ads Worth It? Google Doesn’t Think So

Google rocked the newspaper industry when it announced it would not be selling any more paper ads.  The Google Print Ads program will be terminated on February 28, 2009 after a two year run.  Google no longer sees the ... more

Facebook Plans to Take Advertising to the Next Level

With 222 million unique visitors in December 2008—twice as many as social networking rival MySpaceFacebook is poised this year to take its advertising model to the next level, reports Ad Age. It’s rare for a ... more

Push for Online Video Ad Standards Dives into the Deep End of the Pool

Publicis Groupe’s Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including Procter & Gamble, announced last week, according to the Wall Street ... more

Digital Advertising

Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars.  Disney is a prime example of this as they promote Disney DX, a new channel that ... more

In-Game Advertising Is the Next Big Thing for Smart Phones

A surge in video games played on and developed for mobile phones is opening up new opportunities for advertisers, and the potential for opening up new revenue streams could be big. "The thing with casual gaming is that it hits a ... more

Eco-Hangers: Getting the Word Out While Saving the Planet

Coming soon to a closet near you:  advertisements  on your clothes hangers.  But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States. The ... more

Twilight Producers to Use Niche Social Networking to Tap Market

New independent film studio Summit Entertainment is turning to niche social networking to bang the gong for its newest picture—“Twilight”, a film adaptation of Stephenie Meyer’s young-adult bestseller of the same title.  The niche social network?  Stay-at-home moms. That stay-at-home moms ... more

New Facebook App Lets Ads Duke it Out

Think of it as a face-off at center ice between two ads. According to Ad Age, Ad Battle, a new Facebook app, is as simple as it gets:  put one ad up against another—video or print—and let the user ... more

Vacant Mall Space Goes to the Ad Men

Crushed by the worsening economy, mall owners are seeing revenues decline due to rampant retail store-closings nationwide.  With tenancy rates nearing all-time lows, the Wall Street Journal reports that one industry’s misery is another industry’s gain: a new breed of ... more

Tough Times Ahead for Ad-Supported Web Businesses, Say Forecasters

According to Ad Age, due to the current financial crisis, raising money for an ad-supported web business is going to be tough for anyone who can’t demonstrate a clear, relatively quick path to profitability.  On a growth pace ... more

Professional-Quality Video is Now Affordable for the Masses

Aside from social networking, one of the core components to the whole Web 2.0 paradigm is video content.  Online users, remember, are a fickle bunch:  they’re not going to suffer through reams and reams of online text just so you ... more

Ads More Cutthroat as Market Tanks

As the economy takes a turn for the worse, what do companies have to do to stay in business?  Attack their competitors, I guess.  An article in the Wall Street Journal discusses how companies such as Campbell Soup and ... more

Viral targeting is YouTube’s newest star

There is no denying that YouTube is by far one of the most popular sites on the web.  Millions of viewers around the world flock to YouTube to view entertaining video clips.  The best part is the ability to not ... more

P&G explores internet buzz marketing

TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is ... more

Social networking for pets

Proof positive that if it's worth doing, it's worth overdoing:  social networking is now available for your pets!  A great number of sites are available where owners can create web pages dedicated to their cats, dogs, or other animal companions.  ... more

Is “clean coal” just a marketing term?

A sexy GE ad has sparked controversy and interest in what marketers are calling "clean coal". The spot features Tennessee Ernie Ford's protest song "Sixteen Tons" and attractive models posing shirtless as coal miners. A narrator asks us to, "Imagine ... more

Microsoft’s plans for Facebook search

In the wake of a failed deal with with Yahoo!, Microsoft is looking for other pathways into the world of internet search. As reports circulate of users being paid to use their Live Search tool, Microsoft has once again looked ... more

U.S. websites struggle to capitalize on international traffic

No matter where you go in the world, you will find consumers who are familiar with American goods, trends, and services. You can order a Coca-Cola in almost any country on the planet, and advertisements for U.S. Olympic sponsors dot ... more

Verve Wireless brings the local paper to mobile phones

With mobile internet access growing leaps and bounds, it's no wonder that diverse content sources are finding a way onto your cell phone. Even newspapers, notoriously slow to embrace the internet as a delivery tool, are beginning to make the ... more

Google AdSense ready to level up

It's no secret that the valuable young male demographic has been slipping away from television advertisers for years.  The culprit: gaming.  Whether its stand alone PCs, game consoles, or massively multiplayer online games, 16 - 29 year old young men ... more

Jimmy Fallon to audition online for Conan’s job

When talk show host Conan O'Brien replaces Jay Leno on the Tonight Show next year, Saturday Night Live's Jimmy Fallon will take over the Late Night spot. Fallon's transition will not be sudden, however, since he is set to star ... more

Recent brain studies may have marketing implications

Theologists and scientists have often debated the concept of free will.  Recent studies by Norwegian, German, and the US scientists indicate that the brain actually reaches a decision a full ten ... more

Websites take aim at moms

The marketing world is constantly evolving, finding new ways to reach potential customers. One recent trend, known as microtargeting, is being adopted by local news agencies around the country. Major media outlets are focusing their efforts on moms, ... more

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