Without a doubt, one the largest high-profile industries devastated by the digital age’s Wild West atmosphere of free content is the magazine industry. It’s a shame, too, because back in the stone ages—say a generation or two ago—the magazine ...
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How many people in
Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local
ShopRite grocery store by using their mobile phone? That’s what packaged goods ...
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Not so long ago—2007, to be exact—
Chrysler spent $1.2 billion in US advertising, according to
TNS Media Intelligence, as reported by the
Wall Street Journal. Last year the company pared down to a paltry ...
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Google is developing technology that would connect its TV advertising business to
YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the
Wall Street ... more
The mobile advertising industry is becoming more consolidated, reports the
Wall Street Journal, as
SmartReply, a designer of telephone and email marketing programs for retailers, announced that is acquiring
mSnap, a mobile advertising firm. ...
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Internet search ad behemoth
Google and advertising communications giant
WPP announced a $4.6 million, three year program to study the interplay between advertisements in traditional media and digital media in influencing consumer decisions, reports the ...
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Basic fundamentals: to keep moving forward in tough economic times, make sure you spend every dollar wisely. In the nebulous world of traditional advertising, this isn’t always the easiest thing to do. You can run ads in the newspaper, or ...
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Google rocked the newspaper industry when it announced it would not be selling any more paper ads. The Google Print Ads program will be terminated on February 28, 2009 after a two year run. Google no longer sees the ...
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With 222 million unique visitors in December 2008—twice as many as social networking rival
MySpace—
Facebook is poised this year to take its advertising model to the next level, reports
Ad Age.
It’s rare for a ...
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Publicis Groupe’s
Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including
Procter & Gamble, announced last week, according to the
Wall Street ... more
Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars. Disney is a prime example of this as they promote Disney DX, a new channel that ...
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A surge in video games played on and developed for mobile phones is opening up new opportunities for advertisers, and the potential for opening up new revenue streams could be big.
"The thing with casual gaming is that it hits a ...
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Coming soon to a closet near you: advertisements on your clothes hangers. But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States.
The ...
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New independent film studio Summit Entertainment is turning to niche social networking to bang the gong for its newest picture—“Twilight”, a film adaptation of Stephenie Meyer’s young-adult bestseller of the same title. The niche social network? Stay-at-home moms.
That stay-at-home moms ...
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Think of it as a face-off at center ice between two ads.
According to
Ad Age, Ad Battle, a new Facebook app, is as simple as it gets: put one ad up against another—video or print—and let the user ...
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Crushed by the worsening economy, mall owners are seeing revenues decline due to rampant retail store-closings nationwide. With tenancy rates nearing all-time lows, the Wall Street Journal reports that one industry’s misery is another industry’s gain: a new breed of ...
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According to
Ad Age, due to the current financial crisis, raising money for an ad-supported web business is going to be tough for anyone who can’t demonstrate a clear, relatively quick path to profitability. On a growth pace ...
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Aside from social networking, one of the core components to the whole Web 2.0 paradigm is video content. Online users, remember, are a fickle bunch: they’re not going to suffer through reams and reams of online text just so you ...
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As the economy takes a turn for the worse, what do companies have to do to stay in business? Attack their competitors, I guess. An article in the
Wall Street Journal discusses how companies such as Campbell Soup and ...
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There is no denying that YouTube is by far one of the most popular sites on the web. Millions of viewers around the world flock to YouTube to view entertaining video clips. The best part is the ability to not ...
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TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is ...
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Proof positive that if it's worth doing, it's worth overdoing: social networking is now available for your pets! A great number of sites are available where owners can create web pages dedicated to their cats, dogs, or other animal companions. ...
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A sexy GE ad has sparked controversy and interest in what marketers are calling "clean coal". The spot features Tennessee Ernie Ford's protest song "Sixteen Tons" and attractive models posing shirtless as coal miners. A narrator asks us to, "Imagine ...
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In the wake of a failed deal with with Yahoo!, Microsoft is looking for other pathways into the world of internet search. As reports circulate of users being paid to use their Live Search tool, Microsoft has once again looked ...
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No matter where you go in the world, you will find consumers who are familiar with American goods, trends, and services. You can order a Coca-Cola in almost any country on the planet, and advertisements for U.S. Olympic sponsors dot ...
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With mobile internet access growing leaps and bounds, it's no wonder that diverse content sources are finding a way onto your cell phone. Even newspapers, notoriously slow to embrace the internet as a delivery tool, are beginning to make the ...
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It's no secret that the valuable young male demographic has been slipping away from television advertisers for years. The culprit: gaming. Whether its stand alone PCs, game consoles, or massively multiplayer online games, 16 - 29 year old young men ...
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When talk show host Conan O'Brien replaces Jay Leno on the Tonight Show next year, Saturday Night Live's Jimmy Fallon will take over the Late Night spot. Fallon's transition will not be sudden, however, since he is set to star ...
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Theologists and scientists have often debated the concept of free will. Recent studies by Norwegian, German, and the US scientists indicate that the brain actually reaches a decision a full ten ...
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The marketing world is constantly evolving, finding new ways to reach potential customers. One recent trend, known as
microtargeting, is being adopted by local news agencies around the country. Major media outlets are focusing their efforts on moms, ...
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