Why Aren’t People Installing Your Software? Ask Kampyle
Back in the dark ages of personal computing, we walked five miles uphill to school, ate shards of broken glass with our thin, watery gruel, and bought our computer software in big, chunky boxes that contained anywhere from one to five hundred and forty three installation disks. And those were floppy disks, too—not your fancy CDs. And that’s the way we liked it.
So don’t complain to me about the frustrations of installing software via the internet. Slow download times? Hell—we alter kakers had to drive to the mall before we could even think of installing anything. Too many steps in the online installation process? Have you ever seen one of those 150-page installation manuals from 1990s? Even the worst installation experience today has to be better than the average installation process of yesteryear, yes?
You’d think so—however, if you do, you’d be wrong. Software client application installations still have high abandonment rates, but until now, it was very difficult for software developers to determine where, exactly, potential users were abandoning the installation process. Here now to untangle this mess comes Kampyle, an Israeli analytics company that now offers software developers the ability to discover where and why users abandon the installation process.
The concept behind Kampyle’s service offering is pretty simple. They put an application on top of your existing installation or uninstallation process. If a user abandons an installation, or uninstalls your product, Kampyle’s application fires off a browser window, asking the user to provide feedback. If the user agrees to provide feedback, the app opens a form, giving the user a simple mechanism to sound off.
Kampyle then aggregates the feedback it receives and reports to you in customizable business dashboards so you can use the feedback to improve your processes. According to TechCrunch, the service has amassed 3,000 customers since its debut five months ago.
Not bad, eh? You have to be able to measure and quantify before you can improve, and Kampyle is giving you a way to do precisely that.
By Robert Pothier
