Visual Measures to Track MySpace Video Usage
Visible Measures, a start-up company that tracks video, has landed MySpace as a client, reports Erick Schonfeld of TechCrunch.
Visible Measures will help MySpace, the internet’s second-highest rated video site, track customer engagement at a more granular level, and provide its video partners a self-service dashboard track their own videos as well. MySpace’s video partners are those that produce videos professionally—the kind of videos advertisers prefer for advertising purposes over those generated by average MySpace users. Visible Measures’ technology will enable partners to tell not only how often a particular video is viewed, but how long the video is viewed as well—ten percent through, sixty percent through, or all the way through. According to Visible Measures CEO Brian Shin, as reported by TechCrunch, the average video viewing time per session on MySpace is 10 minutes, and the average viewer watches four videos per session—twice the norm on other sites.
“We have seen big increases in premium intent viewing over user-generated videos (user-generated content, or UGC),” said Jason Kirk, MySpace’s video vice president, as quoted by TechCrunch. “Premium content views probably close to doubled in the last year . . . (it’s) part of the social network part of our site.”
Visible Measures’ clients also include Viacom and MTV Networks.
By Robert Pothier
