Basic SEO Tips for Now – and Later
According to SiteProNews, some of the basic things you should be doing on your site will help set you up for optimizing your site for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in the future. That’s because the most highly used browsers today—and the more forward-thinking ones—are evolving in generally the same direction.
For example, all three of the major browsers—Firefox 3, Google Chrome and Microsoft Internet Explorer 8—support search from the address bar. All three search mechanisms offer suggestions as you type away in the address bar, whether the suggestions come from your browsing history or your default search engine. To optimize your site, therefore, you should make sure your page titles are optimized to reflect things users might search for via a search engine. That way, whenever users who have visited your site in the past look for the same information again, they’ll go to your site, and not your competitor’s site.
Likewise, the names of the files that make up your site should reflect actual content as well. Firefox users, for example, can be pointed to specific files when searching from the address bar, and other browsers seem to be following suit. Again, as before, whenever the same user performs the same search again, he or she will be pointed directly to that file, rather than a file on your competitor’s site.
By Robert Pothier
