Eco-Hangers: Getting the Word Out While Saving the Planet
Coming soon to a closet near you: advertisements on your clothes hangers. But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States.
The New York-based Hanger Network uses EcoHangers to give environmentally-conscious companies a marketing punch with an environmentally-sensitive edge. Claiming a network capacity of over 50 million per week, the Hanger Network claims a view rate of 100%, and a viewing time three times greater than the viewing time of an ad placed in a magazine. Moreover, as the hangers themselves are relatively durable, Hanger Network claims a response curve that yields results for months. Currently over 35,000 dry cleaners are part of Hanger Network’s network.
Last month, Hanger Network partnered with Crystal Cruises, a luxury cruise ship line wholly owned by Nippon Yusen Kaisha (NYK), headquartered in Tokyo. Under the agreement, Crystal Cruises will use company-branded EcoHangers for its guest laundering services as part of its “Crystal clean” program of environmentally-friendly cruising initiatives.
By Robert Pothier