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UX

A Good Design Prototype is a True Triple Threat

One of the most critical stages of turning an idea—a figment of your imagination—into a real-world product or application is the prototyping stage. Here at Makibie, we typically create prototypes shortly after or sometimes even in parallel with the ... more

In Search of the Business-User Experience Design Rosetta Stone

The yin-yang relationship between business and design is a long and storied one, and the crux of the complex relationship, at least from the design perspective, is summarized rather nicely by Phil Goddard of Human Factors International, ... more

Usability Testing: A Vital Step in the Design and Development Process

One of the dangers of designing and building web applications for a living is that often times, it’s far too easy to drink the Kool Aid. Why wouldn’t it be? After all, as a design and development professional, you ... more

If You Had Performed a CX Blueprint & Roadmap Up Front, Would You Have Made Different Investment Choices?

In 2009, the average price of a new car is nearly $28,000. That’s a significant chunk of change, but in and of itself, that number alone doesn’t tell the whole story. Sure, a customer might walk into a new car ... more

What’s the Lifetime Value of Your Customers?

How much do you typically spend at the grocery store? I know that for my family of four, when I hit my local Shaw’s (and I am a serial Shaw’s customer), I typically drop over a hundred ... more

The CX Blueprint: Part Art, Part Science, 100% Necessary

Imagine a house that was built according to no master blueprint. What would it look like? Do you think the interior layout would make sense? Do you think you could get things done inside? Would you be able to ... more

Having a Usability Presence Is Not the Same As Having a Usability Practice

Technology and business models are evolving and then level-setting again so fast that features and functionality are no longer enough to differentiate you from your competitors. The obvious example, of course, is online banking. Back in the stone ages, ... more

Will System S Change the Way We Collect Data?

I.B.M. released a new software to better collect massive amounts of data and display it back in understandable patterns in real-time, reported the New York Times.  This robust software, called System S, has been in the works ... more

Proof The Competition Really is Only a Click Away

Open Table is an online reservation website for restaurants all over the country.  The concept is simple and brilliant:  you choose the state or city you'd like to dine in, give your preferred time and number of guests, and ... more

Print From Your Blackberry

Monday, Research in Motion and Hewlett-Packard announced a partnership that will enable RIM Blackberry users to print documents, websites, and pictures from their mobile devices, reported Yahoo!.  CloudPrint, as it is being called, will give users the ... more

YouTube to Air TV Shows and Movies

Last week Google's YouTube announced a deal with Hollywood studios, including Sony and MGM, which will allow them to post thousands of TV shows and hundreds of movies on the video website, reported the New York Times.  Currently ... more

Salesforce Lite

Salesforce, a company that produces business software and who also created the idea of software-as-a-service (SAAS), released a mobile app for smart phones in January of this year.  This app did require a fee, but it allowed it's customers ... more

Improving User Experience Could Hasten Adoption of Online Digital Health Records

Online digital heath records—the kind controlled by patients—have been available for years, but the trick is to get people to use them in the first place, reports the New York Times.  And aside from concerns about privacy—a significant ... more

Eyes Free App for G1

Two Google engineers, T.V. Raman and Charles Chen developed an app for the T-Mobile G1 the device can be used eyes free, reported the New York Times.  T.V. Raman, who is blind, says the app is not ... more

CBS Makes TV.com iPhone App

Today CBS released a free iPhone app for TV.com, allowing users to watch full episodes of television series such as CSI and 90210, reported the New York Times.  While smart phone users have been able to watch ... more

Dimdim: Web-Based Meetings Made Elegantly Useable

When it comes to business meetings, the next best thing about being there is the money you save by not having to go there in the first place.  That, of course, doesn’t pass for rocket science these days, and that’s ... more

Track Your Spouse

Google released a new service, Latitude after it discontinued Dogdgeball.  The difference in the two services is, well not much really -- both applications allow users to share their location with friends.  Latitude does differ from its ... more

Leveraging Usability to Profit in a Down Economy

Let’s get the tired, overworked phrases out of the way early.  Yes, this is a “down economy;” yes, these are “tough economic times;” and yes, “the economic outlook going forward is uncertain at best.” Now, with that negativity out of the ... more

Quantifying the User Experience

Let’s say you’re in the market for a new car.  You jump into your old car, fire it up, and head down to the local auto mile—only in your town, it’s the local auto quarter mile, as there are only ... more

Will AOL’s Struggle for Relevancy Be Successful?

Back when it was easy to shock and awe internet audiences with a simple blink or scroll tab, AOL was the undisputed heavyweight of the online world.  In fact, with its easy-to-use, streamlined, all-in-one interface, many people who ... more

68% of all Corporate IT Projects Fail

While a .320 batting average might get you a spot in the top of any Major League Baseball line-up, a 68% failure rate isn’t going to give you much of a return in the business world.  But a 68% failure ... more

Modify Your Google Search Results

Monday, November 27th Google released their SearchWiki feature that allows users to re-rank, comment, and delete their search results.  Users must be logged into their Google account to access this tool.  Once they are, Google will save the changes ... more

Posting Copyright Videos No Big Deal

MSNBC reports MySpace and Auditude plan to announce a partnership with Viacom Inc. on Monday which will eliminate a lot of monitoring for MySpace.  Currently, MySpace tries to keep content off of its website that has been copyright-protected.  If someone asks ... more

Gomez Reaches Out to Customers

Gomez held a webinar called ‘8 Ways to Improve Your Web Experience’ for its customers.  The presentation reviewed methods and ideas in which their customers can utilize the information they receive from Gomez to increase their success.Gomez ... more

Girls Play Too

The words ‘video games’ and ‘girls’ typically don’t end up in the same sentence.  In most cases we think of the target market for video games to be males (for sure) and typically teenagers – sometimes older males who ... more

A Great User Experience Goes Beyond the Web – Think Chocolate

Leave it to Louis Rossetto, the co-founder of Wired magazine, to understand that a great user experience goes beyond smooth, easy interactions with your customers, and extends all the way to every facet of your company—operations, employees, culture, even your ... more

When the Smoke Clears, the User Experience Will Be the Key to Success in the Banking Industry

According to the Wall Street Journal this week, the recent failure of investment bank Lehman Brothers Holdings Inc., along with the collapse and subsequent take-over of Merrill Lynch by Bank of America, represents the greatest restructuring to the banking industry ... more

The Work/Life Balance: Elusive or Illusory?

You have your work life and your home life, and unless you are one of those mythical beasts whose vocation is their avocation, or you are independently wealthy and can afford not to work, never the twain shall meet.  For ... more

The User Experience Goes Beyond the Web

In his seminal 1964 work Understanding Media:  The Extensions of Man,  communications theorist Marshall McLuhan coined the phrase “the medium is the message.”  Simply put, McLuhan believed that the way a message is conveyed to an audience is just as ... more

Site search engines for small businesses

A recent eWeek editorial points to the need for small businesses to utilize search features on their websites. While the move can be a daunting one, recent SaaS developments have made it easier to meet customer's search needs online. While ... more

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