The
First Amendment to the Constitution of the United States, arguably the marquee amendment of the Bill of Rights, guarantees a free, uncensored, and theoretically unbounded marketplace of ideas by prohibiting the US Congress from making laws ...
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Karl Rove, former senior advisor and deputy chief of staff to former President
George W. Bush, will never be confused for an impartial observer of the American condition who rarely takes a partisan stand. Still, in ...
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Just how important is online measurement? According to
Adobe, it’s important to the heady tune of $1.8 billion, because that’s exactly what Adobe paid to buy
Omniture, an Orem, Utah firm that specializes in web ...
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Hyperconnectivity. If you’re a
back-to-nature type purist, it’s a bad thing, but if you’re a networking equipment maker like
Nortel or
Cisco, it’s not merely a good thing, but the type of ...
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To call
Twitter’s recent growth explosive is an understatement. Citing numbers from
comScore, as reported by the
Wall Street Journal, in the past year alone, the number of Twitter users has increased from an ...
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Traditional brick-and-mortar businesses, those old-fashioned businesses with a physical address, now have even more reason to like
Google: free analytics. As reports
TechCrunch, by claiming their listing profiles on
Google Local, businesses now will ...
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Of all the metrics in the world, none is perhaps more chilling, or more somber, than the
body count. The number itself is a testament to perhaps the most despicable aspect of mankind’s nature: man’s willingness to destroy ...
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How many people in
Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local
ShopRite grocery store by using their mobile phone? That’s what packaged goods ...
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After inspiring, leading, and then fueling much of the e-commerce buzz back in the 1990s, when purchasing goods over the internet was still a sort of novelty,
eBay has survived only to see the winds of e-commerce blow ...
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Not so long ago—2007, to be exact—
Chrysler spent $1.2 billion in US advertising, according to
TNS Media Intelligence, as reported by the
Wall Street Journal. Last year the company pared down to a paltry ...
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Hulu and
Nielsen Online just can’t see eye to eye, and millions of advertising dollars, not to mention brand reputation, may lie in the balance.
At issue? Hulu’s audience count.
According to the
New York Times, ...
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Visible Measures, a start-up company that tracks video, has landed
MySpace as a client, reports
Erick Schonfeld of
TechCrunch.
Visible Measures will help MySpace, the internet’s second-highest rated video site, track customer engagement ...
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A recent
IDC survey indicates that more and more small- to mid-size businesses (SMBs) are using the internet to discover new information technology products and solutions, but word of mouth still remains king, reports
eWeek. The ...
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According to a new report from the bipartisan
Markle Foundation Task Force on National Security in the Information Age, the same problem that plagued the US intelligence system on 9/10/2001—the inability to connect crucial bits of information that ...
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Univision, a Spanish-language television network, is the most pirated US broadcaster on
YouTube, reports
Ad Age. According to
TubeMogul, pirated Univision programming received 586 million views on YouTube, compared with 289 views ...
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Basic fundamentals: to keep moving forward in tough economic times, make sure you spend every dollar wisely. In the nebulous world of traditional advertising, this isn’t always the easiest thing to do. You can run ads in the newspaper, or ...
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Neil Barofsky, the special inspector general for the $700 billion federal
Troubled Asset Relief Program (TARP), told a
House subcommittee that the government's experiences is the reconstruction of Iraq, hurricane relief programs, and the 1990s-era savings ...
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After revising its 2007 estimate to account for faster-than-expected economic growth, China is now the world's third largest economy after the United States and Japan, reports Vivek Arora, a representative with the International Monetary Fund in Beijing, reports the Wall ...
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Ad Age reports that
Century 21, one of the first national real estate companies to advertise on television, will pull all TV advertising for 2009 and focus their attention on the web instead.
Beverly Thorne, senior vice ...
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Forget the weather and the traffic: now you can use
Google to track the flu.
Just in time for flu season, Google has released
Flu Trends, a free web service that shows if the number of influenza ...
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Weeks after
Johnson & Johnson yanked a new
Motrin advertising campaign
due to an online uprising,
Ad Age is now questioning whether Johnson & Johnson reacted too quickly. The “offensive” ad campaign, ...
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If Kellogg Co. indeed proves to be the bellwether, for marketers, 2009 is
shaping up to be the year of ROI, where instead of increasing advertising budgets across the board, companies will be narrowing their marketing focus on ...
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Home Depot is set to launch a
Spanish-language version of its website today. The site, which will offer a full range of full-range e-commerce activities, replicates the English version of its site.
Home Depot, according to the ...
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More than 30 million people use
LinkedIn, widely-regarded as one of the more well-know social networking site for white-collar professionals, but until now, most marketers didn’t know exactly who those users were. They do now. According to ...
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How does 7 million views in less than 48 hours grab you? By any measure, that’s a lot of eyeballs in a short amount of time, but according to
Visible Measures, that’s exactly how many people viewed President-Elect ...
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Given its digital nature, and the technology used to broadcast and receive data, the web is inherently measurable. On the web there is no passive audience; everyone leaves some sort of footprint here or there. And savvy business professionals know ...
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Back in the dark ages of personal computing, we walked five miles uphill to school, ate shards of broken glass with our thin, watery gruel, and bought our computer software in big, chunky boxes that contained anywhere from one to ...
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As Robert Burns wrote, “the best-laid plans of mice and men often go awry,” and in the world of online business, this old axiom rings especially true. To ensure your best-laid online business plans do not go awry, you need ...
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According to the
Wall Street Journal this weekend, Russia’s attack on Georgia earlier this month could have a significant impact on an unexpected third party—American defense contractors. And a significant impact at that. Quoted in the Journal, an analyst ...
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Apple has released a software patch which may help iPhone 3G users who experience an abnormally high amount of dropped calls. According to
cNet, "The release notes accompanying the new firmware refer rather obliquely to 'bug fixes,' the same ...
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