Without a doubt, one the largest high-profile industries devastated by the digital age’s Wild West atmosphere of free content is the magazine industry. It’s a shame, too, because back in the stone ages—say a generation or two ago—the magazine ...
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It seems like the advertising industry is constantly coming up with ways to trick the consumer to watch an advertisement because once the general public figures out the scheme, they figure out a way around it. Take email advertisements for ...
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Forget about keeping up with the Joneses. In this unsettled economy, conspicuous consumption is about as fashionable as a Nehru jacket, and frugality is now the new black.
The
Boston Globe reports that cash-strapped consumers are postponing purchases and ...
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What a difference a year makes.
As we reported in
March,
ABC/Disney gave
Hulu the Heisman last summer, saying that they wanted to keep all ABC/Disney content safely in the confines of their own online ...
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The CW and Unilever's Dove are teaming up to produce a marketing campaign that is the first of its kind,
reported AdAge. There will be 90 second video clips of four women's stories during the last commercial break of ...
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Unable to capture new consumers in an ever-shrinking food market, foodmakers are now going after each other’s market share more aggressively than ever, reports the
Wall Street Journal. And the weapon of choice in this war? Squishy statistics.
By ...
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YouTube and
Disney have announced a partnership that will smooth the way for
ABC and
ESPN content to appear on YouTube, the number one online video site. But don’t look for any full-length ...
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Google is developing technology that would connect its TV advertising business to
YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the
Wall Street ... more
Not so long ago, you could have collected enough of those “Try
AOL for Free” installation disks to shoot skeet—for free—for the rest of your life. The move may have backfired for AOL, but in the Great Recession ...
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Last summer,
ABC/Disney gave
Hulu the
Heisman, saying that the company did not foresee making ABC/Disney content available outside of its own player. But now it may be time for ABC/Disney to ...
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Jessica Vascellaro of the
Wall Street Journal reports that German company
Magpie & Friends has started paying
Twitter users for the right to sell ads in their tweets.
The system works like this. Using an ...
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EBay will abandon its attempt to compete in the retail ecommerce world for new goods with giants like
Amazon.com, and revert to its flea market roots, reports the
Wall Street Journal. The site, however, ...
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The mobile advertising industry is becoming more consolidated, reports the
Wall Street Journal, as
SmartReply, a designer of telephone and email marketing programs for retailers, announced that is acquiring
mSnap, a mobile advertising firm. ...
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Internet search ad behemoth
Google and advertising communications giant
WPP announced a $4.6 million, three year program to study the interplay between advertisements in traditional media and digital media in influencing consumer decisions, reports the ...
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Meetup is making a play to become a major brand-building medium,
reports Ad Age, and the direction seems to be a change in strategy.
As a forum for organizing meetings of like-minded people, Meetup was one of ...
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In a 48-page report addressing concerns over behavior targeting of advertising in the digital realm, the
Federal Trade Commission (FTC) has made it clear that they expect marketers to self-regulate when it comes to behavioral marketing—that is, marketing ...
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Frito-Lay has gone all in to the blogsphere by allowing bloggers—yes, bloggers—to define
Cheetos, one of their most well-known brands. According to
Ad Age, Frito-Lay bought sizeable sponsorship stakes in blogs like ...
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Once the province of old bitties, thanks to the economic downturn, grocery coupon clipping is coming back in a big way, but with a new twist--coupons have gone online.
The
Wall Street Journal reports that online coupon usage, which ...
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Even though hoteliers are suffering—who isn’t, these days—they are seeing significant ROI on their mobile booking applications.
According to Ad Age,
Marriott Mobile, launched in August 2008, generated $2 million in gross revenue by the end of ...
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In a keynote address at a conference today in Orlando, FL,
Yahoo executives Joanne Bradford, senior vice president of US revenue and market development, and Michael Walrath, senior vice president, encouraged marketers to stop thinking about search and ...
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About a month ago a Talkibie
story was posted about a man selling the t-shirt he wore as an advertisement. Well, here's a new bizarre public relations stunt for you: "cranial billboards".
Air New Zealand ran a PR ...
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Google rocked the newspaper industry when it announced it would not be selling any more paper ads. The Google Print Ads program will be terminated on February 28, 2009 after a two year run. Google no longer sees the ...
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The
Apple iPhone and
Adobe Flash—never the twain shall meet, at least for now. Some say the blame lies with technical issues; others claim Apple is simply protecting its turf . . . after all, why ...
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Experiential Marketing. Alternative Marketing. Branded Entertainment. Whatever you label it, it means you end up hanging out with a bunch of
Sports Illustrated Swimsuit Edition models in Las Vegas. You really want to split hairs over the name?
Whatever ...
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Publicis Groupe’s
Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including
Procter & Gamble, announced last week, according to the
Wall Street ... more
Budgets are being cut, companies are going out of business and the unemployment rate is up. How are people expected to pay their bills in this economic depression? Jason Sadler a 26 year old resident of Jacksonville, FL found a ...
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Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars. Disney is a prime example of this as they promote Disney DX, a new channel that ...
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Burger King is at the forefront of marketing trends, using social networking to reach their target market. I came across their latest campaign via an email from my sister - a
Facebook request titled Whopper Sacrifice. It contained ...
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The
Wall Street Journal reports that hard economic times might be giving online advertisers the upper hand when it comes to forcing online sites to overlook the unwritten standards that govern what’s proper when it comes to online ...
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With the cost of a 30-second spot for this year's
Superbowl expected to start at
$3 million, Sony's
Columbia Pictures has opted to forgo a Superbowl spot touting
2012, its new end-of-the-world ...
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