March 2009 Talkibie

Google Looks to Link TV, YouTube Advertising Businesses

Google is developing technology that would connect its TV advertising business to YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the Wall Street ... more

Facebook, Adobe Announce Partnership

Facebook and Adobe have announced a partnership to bring Facebook developers support for the ActionScript® 3.0 Client Library on the Facebook platform. The partnership announcement comes a day after it was announced ... more

Rethinking Free in a Down Economy

Not so long ago, you could have collected enough of those “Try AOL for Free” installation disks to shoot skeet—for free—for the rest of your life. The move may have backfired for AOL, but in the Great Recession ... more

IBM to Cut US Jobs, Transfer US Jobs to India

In a move straight out the old economy, IBM announced plans to lay off around 5,000 US employees, and transfer many of those jobs to India, reports the Wall Street Journal. The job cuts target IBM’s ... more

Disney to Hulu: Now We Want In

Last summer, ABC/Disney gave Hulu the Heisman, saying that the company did not foresee making ABC/Disney content available outside of its own player. But now it may be time for ABC/Disney to ... more

Get Paid for Selling Ads in Your Tweets

Jessica Vascellaro of the Wall Street Journal reports that German company Magpie & Friends has started paying Twitter users for the right to sell ads in their tweets. The system works like this. Using an ... more

Government Offers Assistance to Homeowners Via the Web

Trying to refinance a first mortgage but having trouble because the value of your house has decreased? Struggling to make your mortgage payments because of an increase in your interest rate or a decrease in your income? Well, the Federal ... more

Sony, Google Team Up to Take on Amazon Kindle

In what appears to be a direct shot at the Amazon Kindle, Sony and Google are teaming up to give users of the Sony Reader access to more than 500,000 public domain ... more

Anchor Tweets: A Good Deal, or Too Much Information?

According to Howard Kurtz, writing in the Washington Post, NBC’s Meet the Press moderator David Gregory tweets in real time with his Twitter followers. Nightline co-anchor Terry Morgan offered Twitter updates on the day ... more

Boxee Software Turns Your Computer into a Cable TV Competitor

New York-based Boxee makes open source software that promises to turn your computer—when connected to your television—into a true entertainment experience, featuring streaming content from websites like Netflix, CBS, Comedy Central, ... more

EBay Goes Back to Its Roots—Kind Of

EBay will abandon its attempt to compete in the retail ecommerce world for new goods with giants like Amazon.com, and revert to its flea market roots, reports the Wall Street Journal. The site, however, ... more

Develop It Once, Run It Anywhere, Key Theme at SWANH Mobile Application Platform Symposium

Decreasing the total cost of development and deployment . . . lowering the complexity . . . leveraging standard technologies and tools. With hundreds of mobile phone service providers, thousands of devices, and scores of operating systems to choose from, ... more

OnLive to Leverage Cloud and Broadband to Provide Real-Time Gaming

Traditional video game console makers like Sony, Microsoft, and Nintendo, beware. WebTV founder Steve Perlman has you in his sights. OnLive, formed by Perlman and Eidos CEO ... more

Skype to Enter Corporate Market

The Wall Street Journal reports that Skype is set to announce Skype for SIP, a version of its popular internet telephone call software for corporations. The new software is expected to allow employees to ... more

Google to Use Behavioral Advertising to Place Display and Text Ads

Long a sideline sitter on the behavioral advertising playing field, web giant Google will now start selling display and text ads using behavioral advertising, reports the Wall Street Journal. The practice, which places advertising on the ... more

Will an Apple App Help Save Sirius XM?

A few weeks ago, Sirius XM CEO Mel Karmazin blamed the company’s fourth quarter 2008 subscriber numbers in part on the “gloom and doom” surrounding Sirius XM’s financial position. While Liberty Media’s acquisition of a 40% ... more

Developing Mobile Applications: SWANH Helps Separate the Wheat from the Chaff

The Apple iPhone may not have been the first smart phone released into the marketplace, but just like the Apple iPod did for portable digital music players, the iPhone seized hold of the concept and established ... more

SmartReply Acquires mSnap

The mobile advertising industry is becoming more consolidated, reports the Wall Street Journal, as SmartReply, a designer of telephone and email marketing programs for retailers, announced that is acquiring mSnap, a mobile advertising firm. ... more

Government Using Web to Promote Transparency . . . Slowly . . .

Often, government is at the tip of the technology spear—think weaponry, for instance. So why is it that government is so slow in grasping the idea that the internet—primarily via the web and through the social networking paradigm—would be, for ... more

Cisco Flips for $590 Million

Cisco, the world’s largest maker of the switches and routers that make up the nerve system of the internet, has taken another step towards becoming a major player in the consumer electronics department by buying Pure ... more

Microsoft Releases Internet Explorer 8

Finally, Microsoft Internet Explorer 8’s year-plus beta test is over. As of yesterday, IE8 says “hello world.” The general consensus? IE8’s a good browser, a definite upgrade over IE7, but perhaps might not be enough browser to ... more

With Water Becoming More Scarce, Are We Ready for Water Futures?

With water in short supply in drought-stricken portions of China, Australia, America, and Kenya, its value is easily grasped, says the Economist. Not only that, but water is becoming a bigger and bigger part of the manufacturing process ... more

Web Ad Research Program to be Funded by Google and WPP

Internet search ad behemoth Google and advertising communications giant WPP announced a $4.6 million, three year program to study the interplay between advertisements in traditional media and digital media in influencing consumer decisions, reports the ... more

Tell me more

Archive for March, 2009