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Archive for January, 2009

China Now the World’s Third Largest Economy

After revising its 2007 estimate to account for faster-than-expected economic growth, China is now the world's third largest economy after the United States and Japan, reports Vivek Arora, a representative with the International Monetary Fund in Beijing, reports the Wall ... more

Push for Online Video Ad Standards Dives into the Deep End of the Pool

Publicis Groupe’s Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including Procter & Gamble, announced last week, according to the Wall Street ... more

Gmail Available Offline, But Not Really

Tuesday Google announced Gmail is now available offline, reported the New York Times.  My first thought was, "How is this possible?". Apparently a "downfall" of email is the fact that documents aren't available when you don't have an ... more

Marketing Execs Say Metrics Are Not Enough

At an Advertising Research Foundation forum recently, Kim Dedeker, market research VP for Procter & Gamble, warned that market researchers need to shift their focus toward listening and developing ideas better on the front end, and ... more

Verizon Launches VoIP Home Phone

Last week Verizon Wireless launched an Internet phone for the house, called the Verizon Hub.  More and more these days we are seeing people using cell phones as their primary phone and ditching their land lines.  Ever since ... more

MSNBC, Nexidia Make Online Video Easier to Search, Clip, and Share

Lost amidst all the hoopla surrounding last week’s historical Presidential Inauguration, MSNBC announced it has partnered with Nexidia to provide enhanced online video content on MSNBC.com and other affiliated websites.  The new enhanced video ... more

Leveraging Usability to Profit in a Down Economy

Let’s get the tired, overworked phrases out of the way early.  Yes, this is a “down economy;” yes, these are “tough economic times;” and yes, “the economic outlook going forward is uncertain at best.” Now, with that negativity out of the ... more

Quantifying the User Experience

Let’s say you’re in the market for a new car.  You jump into your old car, fire it up, and head down to the local auto mile—only in your town, it’s the local auto quarter mile, as there are only ... more

Will IMVU Replace Facebook?

There's no argument that social networking is not just a fad, but a tool that is changing the way people communicate, interact and do business.  Currently, MySpace remains the number one social networking site over Facebook in the ... more

Pope Goes Web 2.0, but Warns Flock of the Dangers of Too Much Facebooking

One of the world’s oldest and most widely recognized organized religions leaped into the deep end of the Web 2.0 pool last week, as Pope Benedict XVI unveiled his own YouTube channel.  The channel will broadcast ... more

Kraft’s iFood Assistant Cracks iTunes App Store’s 100 Most Popular Paid App List

With its new iFood Assistant, Kraft is pulling off a rare feat, according to Ad Age:  getting people to pony up $0.99 in order to use a tool that advertises its products heavily. Launched in ... more

Need a Buck? Sell Your Wardrobe.

Budgets are being cut, companies are going out of business and the unemployment rate is up.  How are people expected to pay their bills in this economic depression?  Jason Sadler a 26 year old resident of Jacksonville, FL found a ... more

Obama Will Keep His Blackberry

After much anticipation of whether President Barack Obama would be able to keep his blackberry or not, the verdict is in: the President will keep his cell phone, reports the New York Times. Obama is the first president to ... more

American Express Creates Social Network for Business Travelers

Logging long miles criss-crossing around the globe, spending days, weeks, and even months away from home, the legion of world-weary business travelers out there are a community of like-minded souls.  And now, with the help of American Express ... more

Microsoft to Slash Up to 5,000 Jobs

Software behemoth Microsoft announced today it will cut up to 5,000 jobs in the next eighteen months, reports CNNMoney.com.  The 5,000 jobs represent 5.5% of the company’s global workforce. Of the job cuts, 1,400 will be slashed ... more

New Reason to Send an E-Card: You May Have an STD

Now along with the birthday, anniversary, and thank you e-cards you find in your inbox, you may see an e-card warning you to get checked. Along with the rise of the Internet, there has been an increase of casual sexual relationships ... more

From Rock Legend to Environmentalist

Do you have trouble finding green news and information? Look no further. Rolling Stones' Chuck Leavell has teamed up with advertising and public relations executive Joel Babbit to create mnn.com (Mother Nature Network), an environmental news website. Fortune reported ... more

Web, Social Networking Big Winners in Inauguration Coverage

So where were you when President Barack Obama was sworn in as the 44th President of the United States? Chances are, if you were not one of those hearty souls who took in the event live in Washington, D.C., you probably ... more

Choosing the Right Domain Name Is Getting Trickier and Trickier

As the Internet Corporation for Assigned Names and Numbers (ICANN) is poised to start selling new top-level domain names over 2009—names with suffixes that play on popular subjects, geographic locations, or even brand names—choosing the right domain name ... more

Century 21 Moves Its Marketing Money Where the Customers Are: Online

Ad Age reports that Century 21, one of the first national real estate companies to advertise on television, will pull all TV advertising for 2009 and focus their attention on the web instead. Beverly Thorne, senior vice ... more

What’s Next for Apple?

Steve Jobs announced January 14th he will be taking a medical leave of absence until the end of June, reported BusinessWeek.  "My health-related issues are more complex than I originally thought," Jobs stated publicly.  In his absence, Apple's COO ... more

Could Ford Turn to Open Source to Grow Sync?

At the Consumer Electronics Show in Las Vegas last week, Ford CEO Alan Mulally outlined a plan in which Sync, it’s voice-activated, in-car entertainment and communications system, could turn to an open source model ... more

Digital Advertising

Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars.  Disney is a prime example of this as they promote Disney DX, a new channel that ... more

Cisco Announces New Platform for Managing Content over Social Networks

Say you’re a media or entertainment firm, and it’s your job to manage tons of professionally-produced content across multiple sites and online locations.  How do you deal with the sheer volume of it all—uploading new content, replacing old content, tracking ... more

How Far Would You Go For A Whopper?

Burger King is at the forefront of marketing trends, using social networking to reach their target market.  I came across their latest campaign via an email from my sister - a Facebook request titled Whopper Sacrifice.  It contained ... more

WiMAX Car Wows CES, but Will WiMAX Make It?

As crazy as it sounds, there may come a day when Americans no longer have to suffer the indignity of being unconnected to the internet, even when tooling along in their automobiles at highway speeds.  And Intel, ... more

Yahoo’s New CEO? Carol Bartz

The Wall Street Journal reports that Yahoo plans to name Carol Bartz, executive chairman of the board of Autodesk, as its new chief executive.  The move would end Yahoo's search for an executive to succeed Jerry ... more

Talk to the Wrist

LG revealed at the Consumer Electronics Show they would be releasing a wristwatch cell phone later this year, reported Yahoo!.  This will not be the first wristwatch phone, but it will be the first with video capabilities. The device ... more

Hard Economic Times Make for More In-Your-Face Online Advertising

The Wall Street Journal reports that hard economic times might be giving online advertisers the upper hand when it comes to forcing online sites to overlook the unwritten standards that govern what’s proper when it comes to online ... more

Google Searches and Carbon Footprints: How Much Energy are You Using?

Every second of every day, Google searches are answering people’s queries, whether those questions be who won the best actress award at the Golden Globes, or how much does and elephant weigh.  Google serves up answers to those burning ... more

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