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Archive for October, 2008

The Social Network - a Primer

What is a social network? Simply put, a social network is a group of things connected to other things via specific interdependencies or relationships.  In the language of science, the things connected together are called “nodes,” and the relationships that bind ... more

AOL Back in the Game?

It’s been a while since there has been much talk about AOL.  Instant messaging used to be the biggest thing but now it’s a time of social networks, and AOL is trying to build awareness of their site.  They ... more

Changing Tides for Advertising

Almost every news story I read lately has something to do with the downturn the economy has taken over the past months.  I’ve been trying to stay away these topics for just that reason – everyone’s talking about it ... more

Vacant Mall Space Goes to the Ad Men

Crushed by the worsening economy, mall owners are seeing revenues decline due to rampant retail store-closings nationwide.  With tenancy rates nearing all-time lows, the Wall Street Journal reports that one industry’s misery is another industry’s gain: a new breed of ... more

Gomez Reaches Out to Customers

Gomez held a webinar called ‘8 Ways to Improve Your Web Experience’ for its customers.  The presentation reviewed methods and ideas in which their customers can utilize the information they receive from Gomez to increase their success.Gomez ... more

The Long Arm of the Local Law on the Internet

In a chilling story reported by the Wall Street Journal on October 21, 2008, Kentucky judge Thomas Wingate seized the web addresses of over 140 internet gambling sites earlier in the week.  According to Wingate, the gambling sites were “virtual ... more

Should Microsoft Buy Yahoo Now?

According to eWeek’s Joe Wilcox, maybe. His logic may make good business sense.  Nearly a year ago, Microsoft tried to take over Yahoo by offering $31 a share in a deal worth $44 .6 billion.  Today, with Yahoo trading just over ... more

iPhone Bump

The iPhone has proven to be the turning point for some start-up software companies since Apple released its iTunes App Store in July, reports Businessweek.  One example being Shazam, a London mobile music software maker which allows the user ... more

Being Clean and Green Can Save You Some Green

Consumers reluctant to pay a premium for Earth-friendly products may soon get a lift.  According to Ad Age, Arm & Hammer Essentials, a new line of “green” cleansers, not only are environment-friendly, they’re 25% less expensive than other ... more

Woman Arrested for Killing Virtual Husband?

Well, not quite.  But it did set into motion the events that led up to her arrest. As CNN reports, the 43-year-old Japanese woman was despondent after being “divorced” by her “virtual husband” in the online interactive game Maple ... more

G1 vs iPhone

AT&T is to Apple’s iPhone as T-Mobile is to Google’s G1.  We have all heard about the iPhone by now and know that if you want it you have must have AT&T as your wireless service provider.  This was ... more

Obama Campaign Hits Xbox 360

Proving once again his campaign is tapped into today’s volksgeist, the Obama 2008 campaign has confirmed that they indeed advertising on the Xbox 360 racing game “Burnout Paradise”. Gigaom confirmed the rumors were true via Holly Rockwood, director of ... more

Girls Play Too

The words ‘video games’ and ‘girls’ typically don’t end up in the same sentence.  In most cases we think of the target market for video games to be males (for sure) and typically teenagers – sometimes older males who ... more

Tough Times Ahead for Ad-Supported Web Businesses, Say Forecasters

According to Ad Age, due to the current financial crisis, raising money for an ad-supported web business is going to be tough for anyone who can’t demonstrate a clear, relatively quick path to profitability.  On a growth pace ... more

As YouTube Search Traffic Earns the Silver, Will Video Search Ads Bring Home the Gold?

Hoping to wring every last possible dollar out of YouTube, Google’s immensely popular video sharing site, the company has introduced video search ads to the site.  The move comes as search traffic on YouTube vaulted over Yahoo to earn the ... more

Using Personas and Social Networking for Team Training

One of the more useful aspects of a social network is its ability to transmit a common body of knowledge to its participants smoothly and evenly.  Just as a rising tide benefits all ships, a robust exchange of information in ... more

Paper Stronger Than Steel

A nanotechnology that may change the way planes and cars are designed was discovered inadvertently when scientist Harry Kroto joined researchers at Rice in efforts to create the same conditions that exist on a star, reports Yahoo.  The motivation ... more

Web Analytics Aren’t Just for Apps

Given its digital nature, and the technology used to broadcast and receive data, the web is inherently measurable.  On the web there is no passive audience; everyone leaves some sort of footprint here or there.  And savvy business professionals know ... more

Cell Phone Rash?

London doctors report an unknown rash they are seeing on people’s ears and cheeks as “mobile phone dermatitis”.  Doctors are unsure of any other explanation of the rash they are seeing on ears and cheeks, for those that ... more

Professional-Quality Video is Now Affordable for the Masses

Aside from social networking, one of the core components to the whole Web 2.0 paradigm is video content.  Online users, remember, are a fickle bunch:  they’re not going to suffer through reams and reams of online text just so you ... more

Docstoc.com

Docstock.com is an online resource that allows users to download and share professional documents. The website contains useful information in areas such as legal,business, financial, technology, and educational.  Docstoc.com provides file storage at theirsite so users don’t need their personal ... more

David Squares off with Goliath over iPhone App Costing Less than a Starbucks Coffee

In what appears to be a battle pitting a software David against a corporate Goliath, software developer Hottrix has sued brewing conglomerate Coors for copyright infringement to the tune of $12.5 million.  The infringement in question?  Hottrix claims ... more

iPod Dead? Just Walk

How many times have you gotten to the gym, got on the treadmill and plugged in your settings, put your headphones on and realized your iPod was dead?  It completely ruins your workout and you end up running one ... more

Scion Extends Brand Attributes Into Cyberspace

Toyota’s Scion marquee extended its brand attributes—customization, originality, modification—further into the websphere  this week by entering into an eight-week sponsorship with Kongregate, a gamer site.  According to Ad Age, Scion will sponsor Kongregate’s new Labs section, ... more

FCC Downplays Telecom Fears of Free WiFi Encroaching on Their Spectrum

According to the Wall Street Journal this week, the Federal Communications Commission (FCC) determined that a proposal to create a free, national wireless internet service would not interfere with the broadcast spectrums currently owned by telecommunications companies.  The ... more

Hold My Calls, I’m Driving

Monday, Aegis Mobility announced they have developed a software called DriveAssisT which holds your calls and text messages while you’re driving.  The software identifies the phone is moving at car speed using the phone’s GPS and sends the caller a ... more

Apple Drops MacBook Price Below a Grand

Just in time for the holiday season, Apple plans to offer its MacBook notebook for $999.  The price drop was a partial nod to analysts who expected Apple to offer a lower-priced notebook in a challenging economy. In addition to the ... more

Not Just for Mad Scientists Anymore: Army Developing Synthetic Telepathy

Imagine being able to think up an email or a voicemail and shoot it over to someone else.  That’s right, no device, no gadget, nothing at all except your brain.  You think it up and shoot it over—instantly—using nothing more ... more

Beer Goggles for Gmail

Ever have one too many during happy hour, come home to check your email and send a message you regret sending the next morning?  Gmail is working on a technology called Goggles that can you protect you from these mistakes.  ... more

Going Dutch in the Digital Age

Planning an outing with a group of friends and looking for a way to split the cost so no one ends up holding the bag?  In the near future, there may be a way you can do it electronically. According to ... more

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