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Archive for August, 2008

Firefly adds flash chat to browsing

Friday, August 29th, 2008
A new product is out in beta testing mode which could change the way we interact when browsing the internet.  As a person surfs the web, they find interesting content and want to share what they've found with a friend.  ... more

Site search engines for small businesses

Friday, August 29th, 2008
A recent eWeek editorial points to the need for small businesses to utilize search features on their websites. While the move can be a daunting one, recent SaaS developments have made it easier to meet customer's search needs online. While ... more

Brand protection Beijing style

Friday, August 29th, 2008
When a company buys the rights to be an official sponsor of the Olympic games, there are certain perks that come with the package.  High visibility of sponsor logos and products are expected.  What isn't expected is for nonsponsor products ... more

Retailers seek solar power

Thursday, August 28th, 2008
Many major US stores are looking to cut costs for high energy bills by tapping into the unused real estate above their properties.  Attempting to cash in on government tax incentives, retail chains like Wal-Mart, Sam's Club, and Kohl's are ... more

Yahoo! releases platform for location-based services

Thursday, August 28th, 2008
One of the hottest trends in mobile technology is location-based services. Smart phones can tell your friends and your application where you are. Applications like social networking tools, restaurant review sites, and blogging tools are all clamoring to use your ... more

Mozilla launches Ubiquity for better web experience

Thursday, August 28th, 2008
As internet usage and computers are now a natural, integrated part of our lives, we take if for granted the myriad of clicks and sites we visit to perform even simple tasks. Rather than using normal language commands, we interact ... more

Anheuser-Busch seeks a greener beer

Thursday, August 28th, 2008
There are still roughly 200 days to St. Patrick's Day, but Anheuser-Busch is focusing on a different kind of "green" beer: the environmental kind.  In an press release from July, Anheuser-Bush declared "More than five billion 12-oz. servings of ... more

Viral targeting is YouTube’s newest star

Wednesday, August 27th, 2008
There is no denying that YouTube is by far one of the most popular sites on the web.  Millions of viewers around the world flock to YouTube to view entertaining video clips.  The best part is the ability to not ... more

P&G explores internet buzz marketing

Wednesday, August 27th, 2008
TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is ... more

The Microsoft Mojave Experiment: what’s in a name?

Wednesday, August 27th, 2008
Microsoft has received a lot of press coverage for their Windows Vista operating system, and unfortunately for them, almost none of it was positive. Vista may go down as the biggest software flop in history. Both businesses and individual consumers ... more

Social networking for pets

Tuesday, August 26th, 2008
Proof positive that if it's worth doing, it's worth overdoing:  social networking is now available for your pets!  A great number of sites are available where owners can create web pages dedicated to their cats, dogs, or other animal companions.  ... more

Is YouTube piracy the future of marketing?

Tuesday, August 26th, 2008
It's happened to us all: you've clicked on a video link, only to see the familiar message. "This video has been removed at the request of the copyright owner." YouTube and similar video hosting sites, while they don't police all ... more

Army offers Virtual Army Experience game

Tuesday, August 26th, 2008
The US Army has been displaying a Virtual Army Experience, (VAE), at Six Flags amusement parks and airshow venues across the nation in the hopes of exposing the public to what soldiers experience when fighting insurgents in theatre. Utilizing a ... more

Numenta hopes to bridge AI gap

Monday, August 25th, 2008
Say neocortex and most kids will tell you that's a character from Crash Bandicoot.  But the more practical application of this term refers to the grey matter that surrounds a mammalian brain and is responsible for such functions as language ... more

Human power and the future of exercise

Monday, August 25th, 2008
Ever wonder what happens to all the energy generated in public spaces like gyms, train stations, or parks? Right now, with few exceptions, nothing happens to it, but that may change. Every movement we make generates small amounts of energy ... more

Google brings music search to China

Monday, August 25th, 2008
It's no secret that China is the next big market on the world stage. Following the success of the Olympic Games and the high profiles achieved by major sponsors, many international companies are looking to Asia to expand their reach ... more

Microsoft to promote community Xbox games

Monday, August 25th, 2008
A recent announcement has Xbox fans buzzing about user-generated content. At the Gamefest 2008 conference in late July, Microsoft Interactive Entertainment Business Group CTO Chris Satchell revealed the launch of "Xbox LIVE Community Games," a program through which independent developers ... more

Mobile web ready for prime time

Friday, August 22nd, 2008
Mobile web technology is seeing a resurgence since its original unveiling during the dot com era.  As iPhones, Blackberrys, and other devices become more commonplace, consumer demand for mobile applications increases.  Corporations who explored .mobi versions of home websites a ... more

Will electric cars become mainstream?

Friday, August 22nd, 2008
With gas prices increasing and the constant threat of global warming taking over, people are looking for new ways to be more fuel efficient with their automobiles.  Enter the do-it-yourself electric car.  Instead of buying gasoline for fuel, the owner ... more

Will Apple update their notebook line?

Friday, August 22nd, 2008
Rumors are always swirling about Apple's next moves, and with the back-to-school season upon us, industry watchers are curious exactly what the Cupertino company has up its sleeve. With CFO Peter Oppenheimer promising to "deliver an entirely new level of ... more

Internet levels political fundraising field

Friday, August 22nd, 2008
When you mention technology and how it can impact a campaign, the usual story that gets talked about is the Kennedy Nixon debate.  This was the first televised presidential debate in the history of America and those who watched ... more

ZScaler brings web filtering to the SaaS sandbox

Thursday, August 21st, 2008
Many companies have enacted policies regarding employees' web use, but with every banned site comes an added challenge: how do you enforce these policies? Comprehensive and costly software packages are the answer for large organizations, but even these often fall ... more

Technology solutions for clean water

Thursday, August 21st, 2008
A new current.com video is making the rounds on the web, and it reveals shocking statistics about our water usage in developed countries. Europeans use an average of 200 liters of water each day, while those in the U.S. ... more

NBC goes for ratings gold

Thursday, August 21st, 2008
The first four nights of the 2008 Summer Olympics have been the most watched except for Atlanta in 1996 according to a recent Wall Street Journal article. NBC says it is also on track to beat the viewing total ... more

How brand identity survives unsavory endorsement

Wednesday, August 20th, 2008
The cost of doing business starts with research and creating a brand identity.  Over years, businesses carefully plan and build a sense of what their product is and what qualities it conveys.  Millions are spent on celebrity endorsements that personify ... more

Could pro-active measurement and data meshing create a better military?

Wednesday, August 20th, 2008
According to the Wall Street Journal this weekend, Russia’s attack on Georgia earlier this month could have a significant impact on an unexpected third party—American defense contractors. And a significant impact at that. Quoted in the Journal, an analyst ... more

Predicting iPhone 3G dropped call issue

Tuesday, August 19th, 2008
Apple has released a software patch which may help iPhone 3G users who experience an abnormally high amount of dropped calls.  According to cNet, "The release notes accompanying the new firmware refer rather obliquely to 'bug fixes,' the same ... more

Protecting your creations in the digital age

Tuesday, August 19th, 2008
On the web, content is everywhere; consumed and created by anyone with a notion to read or write.  Content is so ubiquitous, in fact, that to some it seems valueless—practically free for the taking.  But take heart, internet authors, for ... more

Webcasting: whole new ball game for NFL

Monday, August 18th, 2008
The National Football League and NBC Sports will stream 17 live regular season match ups on the Internet this upcoming NFL season. The majority will be Sunday night games that are televised on NBC. This is the first time in ... more

Netflix needs metrics for reliable delivery

Monday, August 18th, 2008
My old college business professor would love Netflix.  He could build a whole semester's worth of subject matter studying Netflix, alone.  From innovative service model to adaptive positioning techniques, Netflix offers a wealth of case studies for students.  Today's lesson:  the importance ... more

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