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Archive for February, 2008

Small businesses get their heads in the clouds

As Yahoo! Research Chief Prabhakar Raghavan recently told Businessweek, "In a sense, there are only five computers on Earth." These computers, vast data centers which have come to be called "clouds", belong to Google, Yahoo!, IBM, Amazon, and ... more

Latest Yahoo! Release Has Users “Buzz”ing

A new popularity contest has begun in the social bookmarking world. Yahoo! has just released the Beta version of Yahoo! Buzz, a user-ranked social bookmarking application that will allow users to share "the buzz." According to Yahoo!, the ... more

Employment branding: how to avoid the Walmart curse

Branding is a common practice for businesses who want to put the right foot forward for their customers. Many companies make the effort to create attractive logos, craft marketing messages, and reach out to users by appealing to their cultural ... more

iPod, iPhone…iCar? What’s Next for Apple?

There is no denying that Apple, Inc. holds a commanding presence in the industry today. The iPod has been one of the leading multimedia players for the past few years, and the recent introduction of the iPhone into the ... more

Does the Microsoft/Yahoo! deal have to be a bad thing?

Many industry experts, journalists, and bloggers have expressed their displeasure with Microsoft's possible takeover of Yahoo!. Though the executives at Yahoo! have so far rejected the $41.7 billion offer, many expect a deal will be reached at a higher price, ... more

Will “lickable ads” be likable ads?

For those of you who remember being awestruck while watching the classic children's movie Willy Wonka and the Chocolate Factory, get ready for this: lickable wallpaper has entered into the modern marketplace! Earlier this month, Welch's took out a full-page ... more

Japan presents mobile search companies with a cutting-edge test market

Whenever Google comes out with a new product or service, U.S. industry watchers seem to shower praise on the search giant. They have become the advertising and web technology version of Apple, and consumers eagerly speculate about their latest moves ... more

U.S. military turns to the gaming world for training technology

A few months back, Talkibie featured an article about the uses of Nintendo's Wii console for rehabilitation for U.S. soldiers injured in Iraq and Afghanistan. Another recent report explored the use of online training programs for ... more

Job hunting goes Web 2.0

Finding a job is all about connections. It's about networking with former colleagues, clients, vendors, classmates, and friends. However, with the increasingly important role of technology in the job hunting process, how do employers and job hunters find or develop ... more

Salesforce.com gives presidential candidates a SAAS boost

"Raise more money, transform operations, and build stronger donor relationships." This is the promise of Salesforce.com's foray into the political arena, a new service called CampaignForce. With the recent proliferation of Software As A Service (SAAS) products and ... more

Adobe challenges Microsoft Word with web-based Buzzword

Adobe has long been known for their software applications which appeal to designers, developers, businesses, and everyday users. They are now making a series of moves into the "Software As A Service" (SAAS) industry, in a clear attempt to compete ... more

Microsoft Silverlight 2.0 to rival Adobe RIA technology

Last spring, Microsoft launched a new browser plugin called Silverlight, which was designed to give developers of Rich Internet Applications (RIAs) another weapon in their arsenals. Silverlight, which competes with products like Adobe Flash, Java FX, Quicktime, and Adobe Shockwave, ... more

Electric cars look for new battery technology

U.S. automakers are seeking new ways to improve the performance of electric cars. Following a progressive energy bill which requires a 25% increase in fuel efficiency by 2020, car companies are ready to take another look at the technology behind ... more

E-learning reaches out to soft-skills students

Businesses have increasingly turned to online training methods in recent years, using technology as a way to better serve the needs of their employees' professional development. This is especially true for those employees who need help with "hard skills," such ... more

Web-based project management applications are on the cutting edge

A remarkable trend has hit the technology industry hard, with more and more enterprises opting for web-based applications in lieu of traditional software packages. This model is reflected in the field of project management, where online tools are multiplying like ... more

Social networks are the new forum for market research

Traditional market research is seeing another shake up with the inclusion of social networking into their mix of techniques. While we're all accustomed to seeing advertising on Facebook (everything from "That's what she said" t-shirts to floral gift baskets are ... more

Online recruiting faces a security crisis

Back in August 2007, job board giant Monster.com was hit by a major security breach. Hackers used a legitimate employer account and password to steal names, addresses, phone numbers, and email addresses from 1.3 million job seekers who used ... more

Wind and solar power to see job growth

As more individuals and businesses take steps to go green in coming years, renewable energy sources expect to see massive growth. Both the wind power and solar power industries saw remarkable changes last year, with wind power companies adding over ... more

Measuring the process: how to gauge your team’s development success

Almost every enterprise within the software or application development world has acknowledged the need for metrics to measure the usability of their products. However, as a recent Baseline Magazine article points out, almost no one is measuring the ... more

Athletes take advertising into their own capable hands

Professional athletes have always been big business for advertisers, but recent trends show that the pros are taking the lead when it comes to low-budget, online ads. Instead of allowing big-budget companies like Nike and Gatorade to create their images, ... more

How to make your service-level agreement work for you

While many businesses understand the benefits of some kind of service-level agreement (SLA) with their IT providers, they often neglect to put serious time or thought into drafting one that maximizes the contract. A good SLA should not only lay ... more

Yahoo! considers Microsoft buy-out offer

Following a year slumping stock prices and weeks of lay-off rumors, Microsoft has made their move, bidding a reported $44.6 billion for search engine Yahoo! Inc. The bid was unsolicited, and it has the technology world buzzing with excitement. This ... more

The force behind Greenshopper.com

A few weeks ago, we published an article about an up-and-coming website called Greenshopper.com. This unique business allows environmentally-friendly shoppers to locate green alternatives to their everyday purchases. Consumers who want to make socially responsible purchases can find ... more

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